What is ecommerce?
- Online retail shopping that goes directly to consumers through mobile apps, websites and even voice assistants, chats, chatbots etc.
- Sellers being a part of online marketplaces where many third-party sales take place.
Understanding the advantages of ecommerce
- Faster buying process
- Store and product listing creation
- Cost reduction
- Affordable advertising and marketing
- Flexibility for customers
- No reach limitations
- Product and price comparison
- Faster response to buyer/market demands
- Several payment modes
- Enables easy exports
Faster buying process
Customers can spend less time shopping for what they want. They can easily browse through many items at a time and buy what they like. When online, customers can find items that are available in physical stores far away from them or not found in their locality.
For example – Rajesh is a customer who goes to a store to buy a washing machine. After searching, he realises that he cannot find the product he needs. He logs onto a popular ecommerce marketplace and finds the washing machine. What is even better is that there is a special offer price and it can be delivered to his home.
This is where ecommerce comes to the rescue for many shoppers. They go online, search for an item, get a fast response and can buy it just as quickly.
Advantages of e-business include helping one to choose from a wide range of products and get the order delivered too. Searching for an item, seeing the description, adding to cart – all steps happen in no time at all. In the end, the buyer is happy because he has the item and didn’t have to travel far.
